Baskinrobbins9/25/2023 ![]() Baskin-Robbins now personifies its mission to flavor every day with “happy” and stay “forever young”. The new visual identity system was unveiled in April 2022, receiving a positive response from the industry and customers alike. Every touchpoint received a makeover with a new color palette as the foundation - ice cream photography, packaging, uniforms and in-store graphics round out the system to create a cohesive and playful brand expression. With its mid-century vibes, the new identity system is fun and bold retaining the “31” built right into the BR monogram itself. At Baskin-Robbins, we sell fun, not only ice cream As the worlds largest chain of ice cream specialty shop, Baskin-Robbins is known for its unrivalled. Leaning into their circus roots, the path to a younger, yet more sophisticated identity became abundantly clear. Revolutionizing the brand meant taking a step back to understand the founding principles and earliest expressions of the brand. To determine which Baskin-Robbins locations in your area are participating in delivery, simply download the DoorDash, Uber Eats, or Postmates app or go to, or, type in your delivery address, and you will see the Baskin-Robbins location closest to you. Equally as important is celebrating the quality and creativity of the product that founders Burt and Irv embraced from the very beginning. ![]() Dunkin and Baskin-Robbins are now operated as distinct brands within the. The 77-year old ice cream shop is tweaking its logo, employee uniforms and packaging to update the brand.It’s the first major update for Baskin-Robbins. The new visual identity system would turn fans of yesterday into brand loyalists of today and capturing Gen Z’s heart with everyday moments of “happy”. On December 15, 2020, Inspire Brands completed its acquisition of Dunkin Brands. With a cult-like following, Baskin-Robbins is a brand that has the unique potential to transcend generations. Over 75 years ago, Burt Baskin and Irv Robbins had the crazy idea of offering 31 flavors of ice cream, a different flavor for every day of the month, when everyone else was only selling Vanilla, Chocolate and Strawberry.
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